Wild Blueberry Powder - Nordic Anthocyanins & Whole-Berry Nourishment

Deep purple, gently tart and gathered from certified organic forests in Northern Europe. LOOV’s Wild Blueberry Powder is made from 100% wild bilberries (Vaccinium myrtillus), freeze-dried with their skins, flesh and seeds intact.

Within Heart Flow → Circulation, bilberry brings a longstanding botanical connection to blood-vessel care, alongside the everyday nourishment of whole fruit.

Why your daily bowl will love it

• Purple through and through. Unlike many cultivated blueberries, bilberries have deeply coloured flesh as well as dark skins. Their anthocyanins include pigments derived from delphinidin, cyanidin and malvidin—a distinctive mix of naturally occurring plant compounds.
• Botanical interest for small blood vessels. Bilberry anthocyanins have been studied for their interactions with the lining of blood vessels and processes involved in oxidative damage. This gives the berry a particular place in research into circulation.
• Whole-fruit fibre. Keeping the pulp, skins and seeds preserves the berry’s natural fibre. An easy way to bring more fruit and plant variety into breakfast.
• Gently preserved. Freeze-drying removes water at low temperatures, helping retain the berries’ colour, flavour and sensitive constituents. No added sugar, fillers or preservatives.

Plant wisdom: the berry and its preparation

European herbal practice distinguishes between different bilberry preparations. Certain extracts made from fresh fruit have a traditional use for minor circulatory complaints, including heavy-feeling legs. Dried berries have a separate history of digestive use, linked to their astringent tannins.

LOOV’s powder is whole fruit for everyday nourishment, rather than a standardised medicinal extract. Its appeal lies in bringing the berry’s fibre and diverse polyphenols together in a simple food.

Lab Tested

No Sugar Added

Always 100% Organic & Non-genetically engineered