April is Loov's month at Farmatuur.
Loov - Superfoods from pristine Estonian forests
The Power of Wild Nordic Berries
Loov Food sources its berries from wild Nordic forests, where plants grow under real environmental pressure, cold climates, long daylight hours, and mineral-rich soils. These conditions naturally increase the production of protective compounds such as polyphenols and antioxidants.
Scientific research shows that wild berries, especially Nordic varieties like bilberries, can contain significantly higher levels of these compounds than cultivated supermarket berries, sometimes several times more. These compounds are linked to cellular protection, cardiovascular health, metabolic balance, and healthy aging.
To preserve this natural potency, Loov uses freeze-drying, a gentle process that removes water without heat. This keeps vitamins, antioxidants, and flavour intact, without the need for additives or preservatives. The result is a concentrated, shelf-stable ingredient that retains the nutritional integrity of fresh berries, while making it easier to use them consistently, all year round.
Each berry brings its own strength.
Wild blueberries are known for their high anthocyanin content and support for brain and eye health. Cranberries contain unique compounds studied for urinary and cardiovascular support. Lingonberries are rich in polyphenols that support metabolic and gut health. Raspberries combine fibre and antioxidants to support digestion and balance. Sea buckthorn stands out for its exceptional vitamin C levels and rare omega-7 fatty acids, linked to skin and mucosal health.
With no added sugars, fillers, or synthetic ingredients, Loov products offer pure, uncompromised nutrition. A single spoon can be added to smoothies, yogurt, oatmeal, or recipes, bringing both flavour and functional depth to everyday rituals.
This is not just fruit. It is nature, concentrated.
